PPC Services That Boost Your Sales
Expert PPC management services to maximize your return on ad spend and drive targeted traffic to your business.
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What it is (Service Breakdown)
PPC Audit and Consultancy
A thorough examination of existing PPC campaigns (Google Ads, Microsoft Ads, Meta Ads, etc.) to identify inefficiencies, wasted spend, missed opportunities, and areas for improvement. Followed by strategic recommendations.
Google Ads Management
Comprehensive management of Google Ads campaigns, including Search Campaigns (targeting users actively searching), Google Shopping Campaigns (for e-commerce products), and Performance Max (PMax - Google's AI-driven, multi-channel campaign type). Involves continuous testing, refinement, and optimization for maximum Return on Ad Spend (ROAS).
Microsoft Ads Management
Setting up, managing, optimizing, and conducting bid management for campaigns on the Microsoft Advertising network (Bing, Yahoo, AOL).
Ad Creative Development
Designing and producing compelling ad visuals (static images, videos, carousels, etc.) that capture attention and motivate users to click and convert.
Remarketing/Retargeting
Implementing strategies to re-engage users who have previously visited the website but did not convert, by showing them targeted ads across various platforms to bring them back and encourage completion of a desired action.
Data Analysis and Reporting
Continuously tracking campaign performance, analyzing key metrics (clicks, impressions, CTR, conversions, CPA, ROAS), and translating data into actionable insights to optimize campaigns and demonstrate ROI.
The 5-Step PPC Management Process
In-Depth PPC Audit and Analysis
Review current setup, targeting, competitor landscape.
Data-Driven PPC Strategy
Develop plans based on data, trends, user behavior, cost efficiency.
High-Performance Campaign Set-up
Optimize every element from ad copy to landing pages for conversions.
Continuous Optimisation and Monitoring
Real-time tracking, A/B testing, bid adjustments.
Smart Scaling for Longterm Growth
Strategically expand successful campaigns for greater returns.
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PPC Solutions
Value to Client
Increased Sales & Leads: Drives targeted traffic that is often ready to convert.
Maximized ROAS: Focuses on efficient spending to achieve the best possible return from ad budgets.
Immediate Impact: PPC campaigns can start generating traffic and results relatively quickly.
Precise Targeting: Allows businesses to reach specific demographics, interests, locations, and user behaviors.
Measurable Results: Performance is easily tracked, allowing for clear understanding of ROI and data-driven optimization.
Brand Visibility: Increases exposure to potential customers on major online platforms.
Flexibility & Control: Budgets and campaigns can be adjusted quickly based on performance.
Ideal Clients
Businesses with High Ad Spend and Low Conversions: Those who are spending on PPC but not seeing desired results.
Companies Lacking Time or In-House PPC Expertise: Organizations that need expert management for their paid campaigns.
Businesses with Unclear PPC Performance and ROI: Those who aren't sure if their ad spend is effective or how to measure it.
E-commerce businesses looking to drive product sales.
Lead generation focused businesses (SaaS, services, education, etc.).
Companies wanting quick market penetration or to promote specific offers/events.
Businesses in competitive markets needing to stand out.
