Marketing Analytics

Transform your marketing data into actionable insights with our comprehensive analytics services. We help you understand your marketing performance, optimize your campaigns, and drive better results.

What it is (Service Breakdown)

Performance Reporting

Creating and delivering clear, concise reports that track Key Performance Indicators (KPIs) across all marketing channels (SEO, PPC, content, social, email, etc.). These reports show what's working, what's not, and provide insights for decision-making.

Data Optimisation

Going beyond raw data collection to cleanse, structure, and refine it. This involves uncovering trends, highlighting conversion opportunities, identifying and fixing tracking inefficiencies, and ensuring the analytics setup is accurately measuring metrics that drive growth.

Digital Insights

Analyzing data to answer critical business questions, such as how users are discovering the website, where they are dropping off, which content resonates most, and how to best allocate marketing budgets for maximum impact.

Prove Marketing ROI

Implementing tracking and analysis to clearly demonstrate how various marketing efforts (SEO, PPC, Content Marketing, etc.) contribute to tangible business outcomes like leads, sales, and revenue. This includes tracking customer acquisition costs (CAC) and lifetime value (LTV) where possible.

Holistic Website Performance Insights

Analyzing website data beyond just traffic numbers, looking at user behavior patterns, engagement levels, conversion paths, and content interaction to identify areas for site-wide improvement.

Conversion and Revenue Tracking

Setting up and monitoring systems to track the entire customer journey, from initial touchpoint to final sale or lead conversion. This helps pinpoint where users drop off and identify opportunities to optimize conversion rates and increase revenue.

Assessing New Website Success

For new WordPress, Shopify, or other websites, ensuring that tracking (e.g., Google Analytics, Tag Manager) is correctly configured from launch to accurately measure performance, traffic sources, user engagement, and conversions.

Unifying Data Sources for Clarity

Consolidating data from various marketing platforms and tools (e.g., Google Analytics, CRM, ad platforms, SEO tools) into a single, comprehensive, and easy-to-understand report or dashboard, providing a complete view of marketing performance.

Custom Data Reporting

Offering flexible reporting templates or designing fully bespoke reports tailored to the specific needs and business goals of the client, especially for ongoing campaigns.

Toolstack Proficiency

Google Analytics 4 (GA4)

Configuration for accurate tracking and meaningful reporting on user behavior and site performance.

Google Search Console (GSC)

Monitoring search performance, identifying ranking opportunities, and troubleshooting technical SEO.

Looker Studio

Creating custom, automated dashboards to visualize marketing data in real time.

Google Tag Manager (GTM)

Implementing advanced tracking, event tracking, conversion goals, and custom triggers without direct code modification, keeping data clean and actionable.

Microsoft Clarity

Analyzing user behavior through session recordings, heatmaps, and insights to understand how users interact with the site and identify areas for improvement.

Tailored Connectors

Integrating with platforms like Google Ads, Semrush, SE Ranking, paid social tools, and setting up custom connectors for standalone services to provide additional insights.